The Brand Plan
Updated: Jan 13, 2021
Picking out a color scheme and logo has been a challenge these past couple of weeks. I love certain schemes but they're so common that I don't see myself as rising above brands that are already established. It's kind of weird, because the people I seek to emulate have hardly any brand recognition, they just make good work. The fight between the creator and designer in me is intense. Trying to be as objective as I can, I think a rose by any other logo/palette should be my approach. I'm not getting hired for the bat signal itself. What’s more important to you? Word of mouth, or brand recognition?